Imperial Ivory

Product Description

Luxurious Deep Shaggy Texture

The defining highlight of the Imperial Ivory Rug is its opulent, deep-pile, shaggy texture. Expertly hand-woven from a premium blend of the highest-quality New Zealand and European wools, it forms long, soft wool threads that offer an exceptionally dense, tactile feel underfoot.

Boasting a substantial pile weight of 3,450 g/m², this heavyweight rug provides an immensely cushioned experience. Sink your feet into its luxuriously soft pile and let all the stresses of the day melt away while enjoying superior thermal insulation and sound absorption across hard flooring.

A Luminous, Calming Palette

Designed to brighten your floor space while maintaining a cosy, relaxing ambiance, the rug showcases a beautifully soft neutral colourway:

• Light Cream & Ivory Base: The solid light cream hue brings a luminous, uplifting quality to your room, making spaces feel larger and more open.

• Warm Vanilla & Milk Highlights: As room light catches the long, hand-woven wool yarns, subtle variations of warm vanilla and soft off-white emerge, giving the shaggy pile dynamic depth and organic richness.

Product Specifications

• Collection: High-End Collection

• Style: Country House / Luxury Shag

• Construction: Expertly Hand Woven

• Pile Content: Blend of premium New Zealand and European Wools

• Pile Height: 36 mm to 40 mm (shaggy style)

• Benefits: Exceptional natural thermal insulation, acoustic dampening, and flame resistance.

• Care Note: Wool shaggy rugs will initially shed excess loose fibres—this is completely normal for natural hand-woven products and will subside with regular, gentle vacuuming using a suction-only vacuum cleaner.